Years: 2009 - Present
Title: Technical Marketing Manager
Description: Primarily responsible for the creation, testing, delivery, tracking, and reporting of all email marketing activities for the ERP and CRM divisions of Consona Corporation. This entails working closely with product marketing managers to craft messages that nurture existing customers and turn prospects into sales opportunities. Develops marketing collateral such as brochures, white papers, and campaign landing pages. Assists with Social Media initiatives, SEO, and other site traffic improvement initiatives.
- Manages projects from concept phase to delivery
- Reports on results, analyzes data, and improves processes
- Manages email campaigns using Swiftpage, Campaigner, Lyris and Portrait Dialog tools
- Builds and manages campaign lists using company CRM system
- Designs and QAs company website, landing pages, and other marketing media
- SEO efforts and web analytics including understanding Google Panda/Penguin algorithm changes