Welcome!

Thank you for visiting my resumé blog. The following posts are listed in reverse chronological order with my most recent experience listed first. Please feel free to contact me directly with any questions or employment opportunities you may have.

Thank you!

Roger

Summary

Strong leader and problem solver, possessing ability to creatively manage and leverage new technologies to craft and deliver corporate marketing messages to targeted audiences. Qualified by over 20 years of web design, product marketing, marketing automation, multimedia production, email marketing, project management and technical communications experience.

Areas of Expertise & Skills

  • Web Publishing
  • Marketing/Creative Writing
  • Technical Writing
  • Marketing Automation (Pardot)
  • Style Guide Development
  • Project Management
  • Marketing Planning
  • People Management
  • Strategic Planning/Budgeting
  • HTML, PHP, On-Line Help
  • Email Marketing
  • Print & Video Production
  • Windows X and Mac OS
  • Digital Video - Premier
  • Quality Assurance
  • User/Audience Analysis
  • SEO 
  • Blogs
Tools used: Dreamweaver, FrontPage, Photoshop, Premier, Flash, Google Analytics, RoboHelp, PageMaker, FrameMaker, Acrobat Distiller, MS Office Suite, MySQL, MS Access, QuickTime and more...

Exacq Technologies

Location: Fishers, Indiana
Years: 2012 - Present
Title: Online Marketing Manager

DescriptionResponsible for all online marketing activities including managing online promotions, lead capture, adwords campaigns, email marketing, web content development, social media, and partner promotions. Evaluated and implemented a marketing automation tool (Pardot) to capture leads, monitor web traffic, and measure the effectiveness of online marketing activities.
  • Create, edit and distribute email marketing campaigns, A/B testing
  • Design lead nurturing (drip) campaigns
  • Creates and tracks social posts for LinkedIn, Google+, Facebook, Twitter, and more
  • Maintains and writes posts for company blog
  • Manages marketing automation tools
  • Provides reports using various analytic tools

Consona Corporation

Location: Indianapolis, Indiana
Years: 2009 - Present
Title: Technical Marketing Manager

Description: Primarily responsible for the creation, testing, delivery, tracking, and reporting of all email marketing activities for the ERP and CRM divisions of Consona Corporation. This entails working closely with product marketing managers to craft messages that nurture existing customers and turn prospects into sales opportunities. Develops marketing collateral such as brochures, white papers, and campaign landing pages. Assists with Social Media initiatives, SEO, and other site traffic improvement initiatives.
  • Manages projects from concept phase to delivery
  • Reports on results, analyzes data, and improves processes
  • Manages email campaigns using Swiftpage, Campaigner, Lyris and Portrait Dialog tools
  • Builds and manages campaign lists using company CRM system
  • Designs and QAs company website, landing pages, and other marketing media
  • SEO efforts and web analytics including understanding Google Panda/Penguin algorithm changes

Marketing and Web Design

Location: Muncie, Indiana
Years: 2008 - 2009
Title: Marketing and Web Design Consultant

Description: Worked with clients to develop web brand identity and marketing collateral. This included design of web sites, creation of brochures, posters, newsprint advertisements and other print and online media. Specialized in creating affordable marketing and web solutions for small to medium sized companies. Clients included the Indiana National Guard, Epic Bird Tours, Dairy Dream, and the Autism Hope & Healing Clinic. Worked with clients to improve SEO through link-building and other optimization techniques. Contracted to set-up, market, and run the Indiana National Guard inaugural 7-on-7 high school flag football tournament held at Ball State University.

Ontario Systems LLC

Location: Muncie, Indiana
Years: 1995 - 2008
Title: Information Engineer (formerly Manager, Technical Communications Dept)

Responsibilities: Content manager and publisher of the marketing and support websites for Ontario Systems. Duties included all aspects of website management, multimedia development and other content development and publication. Oversaw the development of digital videos, Flash training applications, and self-service support applications. Also managed the technical writing department responsible for the planning, organization, development, and production of all forms of technical communications in support of software and hardware products.
  • Content manager/Web publisher for web-based support center – 4000 plus page website
  • Primary publisher and content manager for External Website
  • Supervised Search Engine Optimization (SEO) Efforts
  • Contributed to company Intranet
  • Analyzed, tested, and implemented new technologies
  • Participated in corporate level strategic planning, marketing, and vision setting
  • Served as Chairman, Ontario Systems Internet Committee
  • Scheduled and prioritized development projects
  • Marketing of information resources to client base
  • Developed marketing collaterals such as digital video productions, Flash training movies for clients and employees
  • Planned and implemented Internet/Intranet delivery of documentation
  • Evaluated customer needs and satisfaction using surveys and statistics
  • Provided team leadership, conducted employee reviews, interviews, and hiring
  • Drove corporate knowledge management initiatives
  • Prepared product specifications and associated documentation plans

Software Artistry, Inc.

Location: Indianapolis, Indiana
Years: 1994 - 1995
Title: Senior Technical Communicator
Responsibilities: Team leader responsible for the development of a variety of technical and end-user documents for high-end Client/Server based software products using artificial intelligence techniques.
  • Researched and documented new products
  • Planned and scheduled products
  • Prepared user analysis studies
  • Performed usability studies for graphical user interfaces (GUI)
  • Tested Alpha and Beta versions of software to assure quality and compliance to specifications
  • Coordinated production of printed materials, binding specifications, and quantities
  • Created Windows based on-line help files using RoboHelp

Truevision, Inc.

Location: Indianapolis, Indiana
Years: 1990 - 1994
Title: Product Integration Specialist/Senior Technical Writer
Responsibilities: Promoted from Senior Technical Writer position to Product Integration Specialist responsible for testing and evaluating new products for quality and compliance with company and industry standards.
  • Beta tested PC and Macintosh multimedia products
  • Designed and oversaw the installation of a product test and demonstration laboratory
  • Trained customers on Truevision videographics cards
  • Wrote several technical and end-user manuals, online help files

Science Applications International Corp.

Location: Indianapolis, Indiana
Years: 1989 - 1990
Title: Senior Systems Engineer
Responsibilities: Provided engineering and systems integration management support to the Naval Avionics Center.
  • Inspected and evaluated subcontractor facilities for compliance with military specifications
  • Prepared technical briefings, progress reports, and program reviews for the Naval Anti-Submarine Warfare helicopter program.

Synertech Associates

Location: Arlington, Virginia
Years: 1987 - 1989
Title: Senior Systems Engineer/Project Manager
Responsibilities: Dual role providing on-site engineering and management support to the Naval Research Laboratory in Washington, DC. Held Secret security level clearance.
  • Assumed project management responsibilities for prototype equipment development
  • Prepared and developed mechanical drawings, technical documentation, and equipment specifications for Navy procurement to applicable military standards
  • Wrote computer programs in HPL for automated testing of equipment
  • Designed, installed, and maintained a Macintosh Local Area Network (LAN)
  • Supervised and reviewed eight employees
  • Prepared and submitted competitive bid proposals

Analysis and Technology Inc.

Location: North Stonington, CT
Years: 1983 - 1987
Title: Systems Engineer
Responsibilities: Provided on-site engineering support to the Naval Research Laboratory in Washington, DC.
  • Conducted electrical and environmental testing of electronic equipment
  • Prepared software and end-user documentation for a countermeasures test set
  • Designed several prototype chassis for the Navy VLF modernization program
  • Interviewed plant operators and prepared course materials for the Institute of Nuclear Plant Operations (INPO) training program