Exacq Technologies

Location: Fishers, Indiana
Years: 2012 - Present
Title: Online Marketing Manager

DescriptionResponsible for all online marketing activities including managing online promotions, lead capture, adwords campaigns, email marketing, web content development, social media, and partner promotions. Evaluated and implemented a marketing automation tool (Pardot) to capture leads, monitor web traffic, and measure the effectiveness of online marketing activities.
  • Create, edit and distribute email marketing campaigns, A/B testing
  • Design lead nurturing (drip) campaigns
  • Creates and tracks social posts for LinkedIn, Google+, Facebook, Twitter, and more
  • Maintains and writes posts for company blog
  • Manages marketing automation tools
  • Provides reports using various analytic tools