Exacq Technologies
Location: Fishers, Indiana
Years: 2012 - Present
Title: Online Marketing Manager
Description: Responsible for all online marketing activities including managing online promotions, lead capture, adwords campaigns, email marketing, web content development, social media, and partner promotions. Evaluated and implemented a marketing automation tool (Pardot) to capture leads, monitor web traffic, and measure the effectiveness of online marketing activities.
Years: 2012 - Present
Title: Online Marketing Manager
Description: Responsible for all online marketing activities including managing online promotions, lead capture, adwords campaigns, email marketing, web content development, social media, and partner promotions. Evaluated and implemented a marketing automation tool (Pardot) to capture leads, monitor web traffic, and measure the effectiveness of online marketing activities.
- Create, edit and distribute email marketing campaigns, A/B testing
- Design lead nurturing (drip) campaigns
- Creates and tracks social posts for LinkedIn, Google+, Facebook, Twitter, and more
- Maintains and writes posts for company blog
- Manages marketing automation tools
- Provides reports using various analytic tools